Tihany Camembert
Rebranding
How do you elevate a heritage icon when it’s trapped in a seasonal box? For three years, we served as Savencia Hungary’s lead agency, steering iconic brands like Medve and Karaván. But Tihany Camembert needed a bolder flavor. We had to break it out of the casual Balaton summer bubble and plate it up as a high-end, year-round premium indulgence.
We didn’t just serve a fresh campaign; we cooked up a total brand transformation. By blending an elite, ground-up packaging redesign with irresistible, foodporn-heavy visuals, we gave consumers a true taste of modern refinement, turning a traditional staple into a sophisticated craving.
What was the spark?
We broke Tihany out of its seasonal Balaton cage, reshaping the entire brand identity to serve a sophisticated, accessible premium lifestyle that sparks instant culinary desire.
How did we bring it to life?
We completely developed the innovative, premium new packaging entirely in-house to satisfy cravings for top-tier aesthetics. To match this elite look, we dropped a mouth-watering TVC packed with rich foodporn elements, highlighting upscale, modern consumption moments that left audiences hungry for more.
What did it actually achieve?
We unlocked a highly profitable era, putting Tihany on the top shelf and successfully introducing the market to a modernized icon.
