Burger King
LTO Platform
How do you make seasonal product drops stand out in a crowded fast-food market? You elevate their signature visual universe. We took over Burger King’s established animation platform for limited-time offers, handling everything from creative concepts to final production entirely in-house.
Each campaign was built around a unique storytelling hook that matched the product’s vibe. For the Chili Cheese Ring Lover, we crafted a sci-fi story with a cheese flying saucer. For the Truffle Cheese Lover, it became a cinematic treasure hunt. By producing these illustrations internally, we proved that quick-turnaround seasonal promos can deliver premium, highly engaging storytelling.
How did we bring it to life?
We launched a massive ATL, OOH, and digital campaign where the animated worlds came alive across the city. Our hand-drawn characters and melting cheese effects didn't just stay on TV screens; they hijacked public transport, taking over trams, bus stops, and dynamic online banners. This cross-media consistency ensured that the campaigns were unmissable. By syncing top-tier motion design with tactical product benefits—like showcasing the perfect cheese-pull through playful animation—we transformed standard retail ads into eye-catching pieces of pop art.
What did it achieve?
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