SuperShop
25th anniversary campaign
How do you make a ubiquitous loyalty program feel unmissable after a quarter-century? SuperShop is a daily staple, but its 25th anniversary demanded stepping out of traditional promotional boxes.
As their lead agency for 15 years, we had to launch a jubilee year that refreshed the brand's visual identity, celebrated the milestone in a way customers could truly engage with, and drove massive card usage through a large-scale prize promotion. We turned a standard point promo into a grand urban celebration, proving that long-term partnership breeds bold creative evolution.
How did we bring it to life?
We broke old frameworks by blending live-action footage with 3D elements for a visually striking film. This fresh aesthetic ran across TV, online platforms, and partner POS. By aligning owners SPAR and OMV, we dominated every touchpoint from day one and maintained momentum throughout the month-long prize promotion, ensuring the anniversary campaign remained highly visible and engaging until its very last day.
What did it achieve?
We broke old promotional limits with a bold jubilee style. The campaign successfully drove card usage and kicked off the year, proving the power of our 15-year lead agency partnership.
