Nagyi titka
The Christmas Bake Parade
Christmas is the busiest baking season — and one of the most crowded shelves in the store. To make Nagyi Titka's XL baking flour stand out, we turned the promotion into a month-long celebration of home baking, inviting Nagyi's followers to bake, photograph and share their festive creations for a chance to win prizes. Timed to match real baking habits, from early shoppers to last-minute bakers, the campaign put home kitchens across the country at the centre of the season.
How did we bring it to life?
Running for a full month, from early December through the holidays, the contest invited bakers to email photos of their creations in three categories: bejgli, Christmas cakes and Christmas cookies. A reach-focused Facebook campaign spread the word, spotlighted standout entries, and connected purchase, inspiration and participation in one journey.
What did it achieve?
More than 400 homemade bakes were submitted. The campaign reached over 3.6 million views on Facebook, with total views up 93.6% and 3-second video views up 183.6%.
