Orbico Hungary

Jana & Lavazza Prize Draw

How do you dominate two entirely different premium sectors in a single season? When Orbico Hungary launched a competitive tender to revitalize Croatian-born Jana water and authentic Italian Lavazza coffee across major hypermarkets, we stepped up and won it all.

We didn't just build standard sweepstakes; we engineered a high-octane, full-scale promotional machinery. Handling everything in-house from initial mechanics and custom microsites to production and full legal execution, we transformed a dual-brand challenge into a real retail engagement.

Services —

Creative

Activation

Digital

What was the spark?

We turned premium positioning into tangible consumer desire: bridging Jana's ultimate summer refreshment and Lavazza’s authentic Italian lifestyle with an irresistible promise of instant, exclusive rewards.

How did we bring it to life?

We flooded major hypermarkets, digital and press platforms with high-impact materials. Our in-house team built the entire digital ecosystem from scratch, deploying AP-code upload microsites and custom visual assets.

This seamless in-house execution guaranteed peak efficiency while driving consumers into a frictionless reward loop—unlocking daily and weekly prizes, guaranteed gear, and a main prize.

How did we keep it rolling?

We sustained the promotional high with a precise matrix of in-house optimized digital ad mutations. Guaranteed giveaways and daily coffee rewards triggered a relentless wave of non-stop code uploads.

What did it actually achieve?

We proved our multi-brand firepower, flawlessly executing two nationwide promotions simultaneously. We solidified Jana's premium status and embedded the Italian coffee ritual into local consumer culture.

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