Mokate
The Summer Stir-Up
How do you turn a hot-drink brand into a summer obsession? Mokate needed to hijack the seasonal market with new Matcha and Ice Frappé lines and unlock a younger, trend-driven audience — without losing the loyalists who grab 3in1 without thinking twice. We engineered a dual-pronged creator campaign: aesthetic, flavor-forward content for Gen Z, and grab-and-go storytelling for everyday drinkers. One portfolio, two summer realities, one message: Mokate fits every kind of summer.
How did we bring it to life?
We deployed a targeted macro-influencer matrix instead of traditional ads: lifestyle, comedy, family and outdoor creators, each hijacking Gen Z from a different angle. Mango and strawberry Matcha became an aesthetic lifestyle flex; salted caramel Ice Frappé became festival fuel and travel-proof refreshment. Seven videos and one Instagram Story turned products into real summer rituals, from exam-season refreshers to coffee on the go. Managing it all in-house unlocked lightning-fast reaction times.
How did we keep it rolling?
Our in-house team hijacked comment sections to amplify organic praise, mixing creator styles and use cases instead of repeating one format, stealth-testing TikTok while proving video deserves a bigger role in Mokate's mix.
What did it achieve?
397,500 views, 21,840 likes, and a wave of positive comments from just 7 videos and 1 Story. Proof enough to greenlight a bigger TikTok push and lock in the Fall 2026 campaign.
