Nagyi titka

The Full Digital Reboot

When was the last time a homemade recipe box outsmarted an algorithm? NAGYI TITKA had decades of trust baked in, but a digital presence stuck in the past: scattered content, zero real strategy, no idea who it was actually talking to. We tore it down and rebuilt everything. Research first, personas second, content strategy third, then a channel plan built on solid ground. The result: a brand that finally speaks the right language, to the right people, on every screen that matters.

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What was the spark?

We turned a flour brand into home bakers' go-to companion: one content ecosystem built around real needs, real recipes, and the moments that actually make people want to bake.

How did we bring it to life?

We built one omnichannel website that brings brand storytelling together with a searchable database of hundreds of recipes, filterable by personal needs and product attributes. A newsletter turns curious visitors into regular readers with fresh baking inspiration every month — and the whole platform, from strategy to code, was designed and built in-house.

How did we keep it rolling?

Always-on social content keeps the strategy alive day to day, while seasonal campaigns sharpen it further, all fueled by an in-house team that turns ideas into content fast.

What did it achieve?

Since 2026, we've also run PPC in-house, turning every piece of content into targeted, measurable reach. Strategy, content, social and PPC now work as one, giving Nagyi Titka faster activation and steady momentum.