Groupama
Campaigns 2026
How do you keep a successful minimalist campaign platform fresh for the next wave of offers? You level up the absurdity of the metaphors. And we’re pretty good at that. It’s probably why Groupama chose us as its lead agency in 2025, entrusting us with everything from strategy and creative development to production.
For Groupama’s consecutive savings and home insurance campaigns, we swapped everyday objects for unexpected animals: a giraffe for the consecutive savings and a chameleon for the home insurance. With them we maintained the brand's signature text-based humor and sharp visual counterpoints, but expanded the narrative. By blending clean, striking billboards with a highly relatable video series, we transformed insurance messaging into accessible, everyday storytelling that effortlessly hooks the audience.
How did we bring it to life?
We deployed a 360-degree campaign across OOH, digital, and TV. The real twist was behind the scenes: we used AI-powered in-house production to animate the animals for the TV commercials. Just like the previous campaign, these striking animal analogies took over billboards, digital spaces, and OTP branches. However, by shifting to a 100% internal AI-driven animation workflow, we eliminated long production times and turned standard financial promos into high-tech, witty video spots completely in-house.
What did it achieve?
The campaign maximized in-house efficiency, proving that AI tools allow us to react fast without losing creative quality. The animal platform took brand memorability to a new level while delivering high digital engagement.
