STIHL Timbersports
Feel the Fan Rush
How do you sell out an arena for a sport nobody in your country has ever heard of? STIHL Timbersports is the F1 of lumberjacking—the original extreme sport. Yet in Hungary, it was almost unknown. When the World Trophy hit Budapest's Városliget Lake, our mission was brutal: turn absolute obscurity into a sold-out crowd.
We engineered an explosive campaign that hijacked extreme sports culture. By leading media, PR, and content strategy, we ignited a fanbase that didn't know it existed yet, proving that when you chop through the noise, the crowds will roar.
What was the spark?
Craving adrenaline? Meet the axe. We targeted extreme sports junkies. By drawing fun, but undeniable parallels to their own thrill-seeking culture, we unlocked a massive, untapped audience.
How did we bring it to life?
We orchestrated an integrated blitz, leading PR and media partners while powering the creative engine entirely in-house. First, we shot high-octane educational videos for newcomers. Then, we deployed four extreme sports influencers. We didn’t just sponsor them; we challenged them. By shooting raw, dynamic content that forced them to apply their own extreme skills—from wakeboard to drift racing—to lumberjack disciplines, we built an explosive narrative that educated, entertained, and dominated feeds across Hungary.
What did it actually achieve?
Absolute domination. We chopped through the cultural barrier and ignited massive hype. From zero awareness to a fully booked World Championship in just three weeks—proving our rapid-fire content strategy was a total knockout.
