HALEON

We engineered an exclusive VIP kickoff blending expert roundtables with immersive, brand-mapped educational stations for two of the Haleon brands. At one of them, you could even create the ultimate brushing anthem: this was a custom mash-machine letting guests produce 2-minute soundtracks. Every touchpoint, from spatial design to flyer creation, was crafted entirely in-house: from efficient plaque testing through impressive photo spots to even the creation of a relaxing scent for dentist waiting rooms. We didn't just host an event; we built an experiential playground that seamlessly integrated global brand goals with hands-on consumer interaction.