Cofidis
Building a brave brand
What can a financial services provider do in 2018 after years of trying, and failing, to shake off its loan shark image?
For example, it can launch a creative agency pitch, with a brief encouraging creatives to freely break away from industry stereotypes.
To us, that sounded like an open invitation to dance.
What did it achieve?
The mission was a success. Thanks to the absurd, entertaining platforms, the popularity and the awareness of the Cofidis brand grew significantly. People loved the ads, and even started looking forward to the next iconic Cofidis commercial. Cofidis became one of the most awarded financial service providers of all time. The final tally: 4 creative platforms, 23 films, 25 creative awards, more than 4 million organic views, and 1 lovebrand.
